Unlock the other half of your photography business
UNLOCK THE OTHER HALF OF YOUR PHOTOGRAPHY BUSINESS
I’m not talking about running Facebook ads, perfecting your Instagram feed, or other small, incremental growth hacks in your photographer’s bag o' tricks.
Want to add an extra 20% onto every client invoice?
Don’t believe me? Keep reading.
I’m talking about Albums
JOIN THE WAITLIST
The photographers who came out on top were the ones that had something steady, predictable, and profitable to fall back on.
Because in a year like 2020, we couldn’t simply book more shoots or weddings. So we got creative. And we learned a lot.
Most importantly, we learned that...
If you’re like most photographers, 2020 threw you a wildcard.
we can’t afford to rely on a single stream of income anymore.
How do you make more money as a photographer?
If you said “book more clients,” I’d have to disagree with you. It’s simply not a sustainable option.
Sure, more clients = more money. And I’m definitely not saying money is bad. But...
More clients also = more photos to cull, more email, more admin, more time spent traveling, fewer weekends spent at home, less free time…you know what I mean.
Shooting and burning is killing our profession
This is actually a blessing in disguise, because...
One that sets you up for another decade of shooting and burning?
Or one that sets you up for leaving a legacy in print, financial freedom, weekends at home with family, and only saying yes to clients you actually want to work with?
What kind of business are you designing?
Imagine your not-so-distant future...
IMAGINE A NOT-SO-DISTANT FUTURE WHERE...
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Attract higher-end clients, outsource time-sucking tasks, reclaim your weekends, and increase your average invoice by at least 20% by selling Albums.
Don’t believe me?
Let me show you.
There’s a light at the end of the tunnel:
Albums are a business in a box
You can sell an Album for at least $1000
How many events will you photograph this year? Divide that number in half.
That’s the number of Albums you can sell, assuming only 50% of your clients are interested.
Remember: You can sell Albums to past clients as well!
Camila
Part-time portrait photographer
2-4 years of experience
without albums
# Shoots per year
Average collection cost
Annual income
25
$2,000
$50,000
with albums
Album hard costs
Physical album
Album soft costs
Your time
Total album costs
$245
$150
$395
Client pays
3x markup
Your profit per album
% of clients who buy
$1,185
$790
30%
Extra profit in your pocket
$6,320
How many events will you photograph this year? Divide that number in half.
That’s the number of Albums you can sell, assuming only 50% of your clients are interested.
Remember: You can
sell Albums to past
clients as well!
Terry
Full-time lifestyle and wedding photographer
3-5 years of experience
without albums
# Shoots per year
Average collection cost
Annual income
50
$2,500
$125,000
with albums
Album hard costs
Physical album
Album soft costs
Your time
Total album costs
$300
$150
$450
Client pays
3x markup
Your profit per album
% of clients who buy
$1,350
$900
40%
Extra profit in your pocket
$18,000
Jonathan
Full-time wedding photographer
4-7 years of experience
without albums
# Shoots per year
Average collection cost
Annual income
30
$5,000
$150,000
with albums
Album hard costs
Physical album
Album soft costs
Your time
Total album costs
$350
$150
$500
Client pays
3x markup
Your profit per album
% of clients who buy
$1,500
$150
50%
Extra profit in your pocket
$15,000
“Hold up, Erika… my clients won’t pay that much for an Album.”
1. When you assume your client doesn’t want an Album, that’s an automatic missed opportunity. You’re robbing yourself of a potential sale AND robbing your clients of an amazing experience before you even offer it to them.
2. As a photographer, it’s your job to educate your clients on the value of an album. If you’re willing to put your doubts aside,
I bet you’re thinking…
I’ll teach you how to show them the value so they will pay that much.
-Photograph fewer events and spend more weekends at home
-Say no to those incoming inquiries you aren’t excited about
-Outsource your editing or hire an accountant!
-Take a two-week vacation and leave your laptop at home
-Hire a babysitter (or pet sitter) a few days a week
-Max out your Roth IRA this year!
What do you stand to gain if they say yes?
Here’s what an extra 20% in profit would allow you to do:
By the way…this isn’t just about the money
BY THE WAY…THIS ISN’T JUST ABOUT THE MONEY
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Uplevel your artistry
Feel proud knowing you’ve done everything you can for the client
Deliver a beautiful, physical heirloom to your client
Give your client yet another reason to recommend your services
And I’m here to guide you!
As you uplevel your artistry, provide a better service, understand the value Albums bring to your business, and strengthen your referral network you’ll naturally be able to charge more for your services across the board.
This is a huge opportunity for you to stand out among the crowd.
create a snowball effect
Here's what i mean:
And I almost quit photography altogether in 2014. I was totally burned out (shooting 35+ weddings) and experienced tragedy after tragedy in my personal life.
i'm erika
nice to meet you!
I was faced with a choice: Really, truly, double down, elevate my business, and start fighting for the career I wanted—or call it quits.
Raise my rates and photograph 15 weddings a year instead of 35
Spend more weekends at home with my family
Outsource my editing (total game changer!)
Hire someone to clean my house (it sounds crazy, but this was a huge burden for me)
Confidently offer premium collections to a higher end clientele and wedding planners
Albums revolutionized my business
I could make more money while providing my clients a much better service and improve my artistry at the same time. This was a no brainer. Why was I not already capitalizing on this?
When I committed to focusing on my art (instead of shooting and burning), I stumbled upon wild inspiration and rediscovered why I fell in love with photography in the first place.
Albums became my second business. In 2018, I made a $30k profit from Albums. And in 2020, every photographer’s “worst year ever,” my Album Business brought in $20k.
Because of my Album Business, I’ve been able to:
Let’s not forget...I’ve been able to dedicate more time to coaching and teaching fellow photographers like you, which gives me so much joy and purpose.
Let me help you increase your invoices by 20%!
An online course for photographers who are ready to unlock their second business and get serious about selling Albums.
introducing...
Sell Albums Like a Pro
You’ll learn the exact system and workflow I use to generate $20k to $30k in annual profit and get ready to sell an Album in just 5 weeks.
You can meet them in-person if you want (I won’t stop you!) but my system is 100% virtual.
Sell Albums without ever meeting the client in person
convenient for the client
convenient for you,
what we need in 2021.
You’ll learn how to finalize the sale and apply the final touches that surprise and delight your clients–plus, how to package in a way that markets the albums themselves! Discover my insider secrets for speedy, on-time fulfillment and learn how to get that dream testimonial that will make the next sale that much easier.
Easy fulfillment and delivery
Module 5: Logistics
Using psychology and the science of human behavior, you’ll shatter those limiting beliefs that stand in the way between you and a booming Album Business. This is the foundation that will set you up for success—not just with Albums but with your entire business.
Get your hands on the exact system I’ve spent 7+ years developing and learn how to embed touchpoints throughout the client journey so the Albums practically sell themselves. You’ll learn the tools, programs, and trusted suppliers you’ll need to sell a quality product that will delight your clients.
Here’s how you’ll get to pro status
Eliminate mental barriers
Your winning Album toolbox
module one: mindset
Module 2: Tools
You’ll learn my method that converts 95% of my clients to buy an album and how to lay the stepping stones so your clients walk right into the sale and accept your compelling offer. I’ll share my formula for pricing Albums for profit and teach you everything you need to know about marketing them in an irresistible way!
The Album Value Method
Module 4: Money and marketing
Here’s where you’ll learn how to photograph specifically for Albums (yes, there’s a technique for this!) and how to design the Album in my recommended software. We’ll also dive into who chooses the images, how to minimize back and forth with the client through our field tested, tried and true order form and how to easily upsell (without sleazy sales tactics).
Shooting and designing
Module 3: Hard skills
LET'S BREAK it DOWN
(Past students have told me this is one of their favorite parts of the course!)
As a certified coach, I know how crucial accountability is to success. That’s why I’m hosting live group coaching sessions every Monday during the first 5 weeks to jumpstart your journey. The course is yours forever, but I want to make sure you get to the finish line!
We will record all of the group coaching calls and post them as replay’s for everyone to enjoy. Even if you cannot attend a group coaching session, you can always send your questions by Friday
Come with your burning questions. Stay for the sizzling conversation, pep talks, and all the free tips and tricks I give away. Your first live coaching session is on April 5th! We will record all of the group coaching calls and post them as replay’s for everyone to enjoy. Even if you cannot attend a group coaching session, you can always send your questions by Friday and I will answer them.
Live group coaching with Erika
You have a guide
Want feedback on the new updates you’re making to your Album Business? Need help designing a spread? Get thoughtful, quick feedback from your built-in support network and myself. I’m always active in the group!
Exclusive, student-only Facebook group
You have a community
Plus, I’ll be throwing in extra incentives to keep things fresh and fun!
This isn’t just another online course that will sit on your virtual shelf
- Five digestible video modules with real examples
- Weekly action items to make progress and keep you on track
- Accountability in our weekly live, group coaching sessions
- A private, buzzing Facebook community where you’ll always find support
- Printable worksheets you can always return to if you need a quick answer
- Resources and discount codes for my favorite Album supplier
- Fun incentives and rewards along the way
You have momentum
Your weekly time commitment (for 5 weeks)
60 minutes
Watch the module
60 minutes
Attend live group coaching
30-60 minutes
complete your action items
If you have 2.5-3 hours a week to invest in your business, you can learn to Sell Albums Like a Pro in 5 weeks
Looking for a slower pace? All of the materials in this course are yours forever and you can move through the modules at your own pace.
Buckle up. This is going to be FUN!
JOIN THE WAITLIST
Embed Album “touchpoints” throughout the entire client journey so the Albums practically sell themselves
By the end of Sell Albums Like a Pro
Stop relying on a single dreaded “sales pitch” which feels totally awkward and inauthentic to your brand
01
02
you'll know how to...
Get your clients thinking about Albums early and often (which makes them more likely to buy!)
03
Design an entire Album from start to finish that showcases your expertise as a visual storyteller
04
Streamline your fulfillment and delivery process to make more money per hour and delight clients with those unexpected touches they’ll rave about
05
Run a pop-up sale to get the “yes” from clients who didn’t buy the first time around
06
Have FUN selling Albums! It’s an honor and a privilege to curate memories and create family heirlooms your clients will cherish forever
07
My entire email template library
All 20 emails you’ll ever need to run your Album Business
2 Exclusive video tutorials
How to create online ordering + upsell forms
4 Exclusive video tutorials
How to design Albums from scratch
HOW TO CREATE KILLER BRANDED PACKAGING
Bonus on Bonus!
Never worry about what to say or how to say it. I’ve spent 7+ years crafting these emails with the exact language and subject lines that get clients to open and make decisions quickly. (Seriously, this bonus alone is worth more than the price of the entire course!)
I’m sharing my one-of-a-kind system so you can finish Albums sooner, eliminate lengthy back-and-forth emails, and avoid the costly mistakes I made. See how I set up my pre order form and post order form on the backend and how I walk my clients through the form on a real client 1:1 consultation!
Observe my entire A-Z process for designing an Album in my favorite software. You’ll learn how to organize your photos, create stunning spreads, and chip time off the design process.
See how I personalize my Album packaging and delivery materials to surprise and delight clients. Seriously, my past students rave about this bonus!
By the end of this course, you will be ready to sell an Album
And when you sell your first Album, you’ll MAKE YOUR MONEY BACK (and then some)
This is a no brainer.
invaluable resources you'll get:
You’ll make back your investment when you sell your first Album!
5 online modules that are yours forever
Value: $1,000
5 live group coaching sessions
Value: $900
My entire library of 19 email templates
Value: $900
Bonus video tutorials
Value: $900
Album value method
Value: $850
Product discount codes just for my students
Value: $500+
Access to my 7+ years of professional experience selling Albums and 12+ as a photographer
Value: priceless
Total Value:
$5,050+
Normal Course Price:
$1,500
Enroll now through tuesday at 11:59 EST...
join us for only
795
Make back your money when you sell ONE Album.
More about my 30-day money back guarantee down below…
Your last day to register is Tuesday, March 23rd at 11:59pm Eastern.
This isn’t just another self-paced online course. It’s a guided process: We’ll start together and cross the finish line together
Limited Time Enrollment
There’s a 95% chance I won’t be opening enrollment again until 2022.
“Erika breaks down the entire “sales” process into a concise, easy to manage, repeatable process.
I place sales in quotes because Erika’s methodology is far from “salesy” and comes from a much more genuine place.”
Masson
Sold six Albums
Real students, real results
“The weekly coaching kept me on track with the course,
Having direct access to ask Erika questions during the coaching made the material that much more impactful!”
Kenna
Overhauled her workflow + sold four albums
Elevated her Album Business + sales
"This course is worth every single penny.”
“If you’re somebody that has been struggling or scared to start pushing those sales...please, please, please grab your spot and take the course. This course is worth every single penny.”
Yanelis
"This album course is literally a game changer.”
“I would get nervous about Albums and I didn't feel comfortable following through with the process, but Erika simplifies everything and she makes it so easy! Where was this course ten years ago Erika? It's amazing. With this course and Erika on your side, you're good!”
Karla
sold six albums
Make your money back when you sell your first Album
Plus, when you buy this course, I’m going to offset all your future Album printing by planting 10 trees in your name through One Tree Planted!
Your investment by enrolling today
Your profit after selling TWO Albums
795
$1,580 - $2,000
I’ll throw in my 5 starter Album cover designs + templates when you pay for the course in full. Use these PSD files to create a beautiful cover and make your Album upsell irresistible!
Value: $150
Extra Bonus!
If Sell Albums Like a Pro doesn’t work for you, get your money back.
No questions asked.
If after 30 days of going through all the modules you still don’t feel ready to sell an Album, just email me personally at erikadelgadoeducation@gmail.com for a complete refund.
money back
guarantee
100%
get ready to:
- Unlock the second half of your business and sleep soundly at night knowing you have a steady, second stream of income?
- Photograph fewer events, reclaim your weekends, and spend more time with friends and family?
- Reach the financial stability that would allow you to outsource your editing, hire an accountant, or pay down debt?
- Focus on your favorite shoots and say no to less-than-ideal clients that you’re not excited to work for?
Improve your artistry as a visual storyteller and add massive brand value to the clients you serve?
You’ve made it this far down the page.
Before you listen to fear…
One last pep talk
Staying in your comfort zone is...well, comfortable. Stepping out and trying something new (like making changes to your business) is scary.
But what if instead of leaning away from that fear - you leaned into it? What if instead of running away from a challenge (or postponing it), you took a chance on yourself, explored your curiosities and surprised yourself with the results?
I have a feeling you will. And I would be honored to partner with you.
It won’t be easy. Nothing worth having ever is. But I know there is deep satisfaction, purpose, and joy waiting for you on the other side.
Wholeheartedly,
Erika
I just don’t think my clients will buy an Album.
The fact that you made it to the bottom of the page tells me that you know how valuable Albums are and want to sell them. Having the right attitude is half the battle and you’ve got it! We’ll cover your pricing concerns and techniques that will make Albums more accessible to budget clients in Module 4.
Frequently Asked Questions
I don’t have the time for a 5-week course.
My transformational solution to sell Albums only requires 2.5 hours of your time per week for 5 weeks. It could take you months (or years) to learn how to add 20% to your invoices by selling Albums all on your own. If you’re not ready to commit to the 5 week timeline, no worries! The course is yours to keep and reference forever.
Does this work if I’m not in the wedding industry?
A huge, resounding yes. In the year I reached $30k in Album profit, $12k came from selling family Albums. In fact, family and lifestyle photographers have a unique advantage in that they can make repeat sales by selling milestone Albums!
Will I get value out of the course if I’m already selling Albums?
100%. Everyone has pain points in their process and you can always learn from other professionals. (In 2019 alone, I spent $13k on my own education!) This course will bring new ideas and strategies to help you refresh your approach to Albums.
Enrollment for Sell Albums Like a Pro is closed.
Join the waitlist and register to learn more about future releases, free classes, and resources!
I totally get it. When I’m thinking about investing in my business, I want to talk with someone, too. Shoot me an email and I’m happy to answer any of your questions.
Still on the fence?