Unlock the other half of your photography business
UNLOCK THE OTHER HALF OF YOUR PHOTOGRAPHY BUSINESS
Don’t believe me? Keep reading.
The photographers who came out on top were the ones that had something steady, predictable, and profitable to fall back on.
Because in a year like 2020, we couldn’t simply book more shoots or weddings. So we got creative. And we learned a lot.
Most importantly, we learned that...
If you’re like most photographers, 2020 threw you a wildcard.
How do you make more money as a photographer?
If you said “book more clients,” I’d have to disagree with you. It’s simply not a sustainable option.
Sure, more clients = more money. And I’m definitely not saying money is bad. But...
More clients also = more photos to cull, more email, more admin, more time spent traveling, fewer weekends spent at home, less free time…you know what I mean.
Shooting and burning is killing our profession
One that sets you up for another decade of shooting and burning?
Or one that sets you up for leaving a legacy in print, financial freedom, weekends at home with family, and only saying yes to clients you actually want to work with?
What kind of business are you designing?
Imagine your not-so-distant future...
IMAGINE A NOT-SO-DISTANT FUTURE WHERE...
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Attract higher-end clients, outsource time-sucking tasks, reclaim your weekends, and increase your average invoice by at least 20% by selling Albums.
Don’t believe me?
Let me show you.
2-4 years of experience
How many events will you photograph this year? Divide that number in half.
That’s the number of Albums you can sell, assuming only 50% of your clients are interested.
3-5 years of experience
4-7 years of experience
“Hold up, Erika… my clients won’t pay that much for an Album.”
1. When you assume your client doesn’t want an Album, that’s an automatic missed opportunity. You’re robbing yourself of a potential sale AND robbing your clients of an amazing experience before you even offer it to them.
2. As a photographer, it’s your job to educate your clients on the value of an album. If you’re willing to put your doubts aside,
-Photograph fewer events and spend more weekends at home
-Say no to those incoming inquiries you aren’t excited about
-Outsource your editing or hire an accountant!
-Take a two-week vacation and leave your laptop at home
-Hire a babysitter (or pet sitter) a few days a week
-Max out your Roth IRA this year!
What do you stand to gain if they say yes?
By the way…this isn’t just about the money
BY THE WAY…THIS ISN’T JUST ABOUT THE MONEY
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Raise my rates and photograph 15 weddings a year instead of 35
Spend more weekends at home with my family
Outsource my editing (total game changer!)
Hire someone to clean my house (it sounds crazy, but this was a huge burden for me)
Confidently offer premium collections to a higher end clientele and wedding planners
I could make more money while providing my clients a much better service and improve my artistry at the same time. This was a no brainer. Why was I not already capitalizing on this?
When I committed to focusing on my art (instead of shooting and burning), I stumbled upon wild inspiration and rediscovered why I fell in love with photography in the first place.
Albums became my second business. In 2018, I made a $30k profit from Albums. And in 2020, every photographer’s “worst year ever,” my Album Business brought in $20k.
Let’s not forget...I’ve been able to dedicate more time to coaching and teaching fellow photographers like you, which gives me so much joy and purpose.
Let me help you increase your invoices by 20%!
An online course for photographers who are ready to unlock their second business and get serious about selling Albums.
introducing...
You can meet them in-person if you want (I won’t stop you!) but my system is 100% virtual.
Sell Albums without ever meeting the client in person
You’ll learn how to finalize the sale and apply the final touches that surprise and delight your clients–plus, how to package in a way that markets the albums themselves! Discover my insider secrets for speedy, on-time fulfillment and learn how to get that dream testimonial that will make the next sale that much easier.
Using psychology and the science of human behavior, you’ll shatter those limiting beliefs that stand in the way between you and a booming Album Business. This is the foundation that will set you up for success—not just with Albums but with your entire business.
Get your hands on the exact system I’ve spent 7+ years developing and learn how to embed touchpoints throughout the client journey so the Albums practically sell themselves. You’ll learn the tools, programs, and trusted suppliers you’ll need to sell a quality product that will delight your clients.
You’ll learn my method that converts 95% of my clients to buy an album and how to lay the stepping stones so your clients walk right into the sale and accept your compelling offer. I’ll share my formula for pricing Albums for profit and teach you everything you need to know about marketing them in an irresistible way!
Here’s where you’ll learn how to photograph specifically for Albums (yes, there’s a technique for this!) and how to design the Album in my recommended software. We’ll also dive into who chooses the images, how to minimize back and forth with the client through our field tested, tried and true order form and how to easily upsell (without sleazy sales tactics).
LET'S BREAK it DOWN
Want feedback on the new updates you’re making to your Album Business? Need help designing a spread? Get thoughtful, quick feedback from your built-in support network and myself. I’m always active in the group!
Exclusive, student-only Facebook group
This isn’t just another online course that will sit on your virtual shelf
- Five digestible video modules with real examples
- Weekly action items to make progress and keep you on track
- Accountability in our weekly live, group coaching sessions
- A private, buzzing Facebook community where you’ll always find support
- Printable worksheets you can always return to if you need a quick answer
- Resources and discount codes for my favorite Album supplier
- Fun incentives and rewards along the way
60 minutes
60 minutes
30-60 minutes
Looking for a slower pace? All of the materials in this course are yours forever and you can move through the modules at your own pace.
Buckle up. This is going to be FUN!
Embed Album “touchpoints” throughout the entire client journey so the Albums practically sell themselves
By the end of Sell Albums Like a Pro
Stop relying on a single dreaded “sales pitch” which feels totally awkward and inauthentic to your brand
Get your clients thinking about Albums early and often (which makes them more likely to buy!)
Design an entire Album from start to finish that showcases your expertise as a visual storyteller
Streamline your fulfillment and delivery process to make more money per hour and delight clients with those unexpected touches they’ll rave about
Run a pop-up sale to get the “yes” from clients who didn’t buy the first time around
Have FUN selling Albums! It’s an honor and a privilege to curate memories and create family heirlooms your clients will cherish forever
My entire email template library
All 20 emails you’ll ever need to run your Album Business
2 Exclusive video tutorials
How to create online ordering + upsell forms
4 Exclusive video tutorials
How to design Albums from scratch
HOW TO CREATE KILLER BRANDED PACKAGING
Never worry about what to say or how to say it. I’ve spent 7+ years crafting these emails with the exact language and subject lines that get clients to open and make decisions quickly. (Seriously, this bonus alone is worth more than the price of the entire course!)
I’m sharing my one-of-a-kind system so you can finish Albums sooner, eliminate lengthy back-and-forth emails, and avoid the costly mistakes I made. See how I set up my pre order form and post order form on the backend and how I walk my clients through the form on a real client 1:1 consultation!
Observe my entire A-Z process for designing an Album in my favorite software. You’ll learn how to organize your photos, create stunning spreads, and chip time off the design process.
See how I personalize my Album packaging and delivery materials to surprise and delight clients. Seriously, my past students rave about this bonus!
By the end of this course, you will be ready to sell an Album
And when you sell your first Album, you’ll MAKE YOUR MONEY BACK (and then some)
This is a no brainer.
5 online modules that are yours forever
5 live group coaching sessions
My entire library of 19 email templates
Bonus video tutorials
Album value method
Product discount codes just for my students
Access to my 7+ years of professional experience selling Albums and 12+ as a photographer
Make back your money when you sell ONE Album.
More about my 30-day money back guarantee down below…
“Erika breaks down the entire “sales” process into a concise, easy to manage, repeatable process.
I place sales in quotes because Erika’s methodology is far from “salesy” and comes from a much more genuine place.”
Masson
Real students, real results
“The weekly coaching kept me on track with the course,
Having direct access to ask Erika questions during the coaching made the material that much more impactful!”
Kenna
"This course is worth every single penny.”
“If you’re somebody that has been struggling or scared to start pushing those sales...please, please, please grab your spot and take the course. This course is worth every single penny.”
Yanelis
"This album course is literally a game changer.”
“I would get nervous about Albums and I didn't feel comfortable following through with the process, but Erika simplifies everything and she makes it so easy! Where was this course ten years ago Erika? It's amazing. With this course and Erika on your side, you're good!”
Karla
Plus, when you buy this course, I’m going to offset all your future Album printing by planting 10 trees in your name through One Tree Planted!
I’ll throw in my 5 starter Album cover designs + templates when you pay for the course in full. Use these PSD files to create a beautiful cover and make your Album upsell irresistible!
Extra Bonus!
If after 30 days of going through all the modules you still don’t feel ready to sell an Album, just email me personally at erikadelgadoeducation@gmail.com for a complete refund.
get ready to:
- Unlock the second half of your business and sleep soundly at night knowing you have a steady, second stream of income?
- Photograph fewer events, reclaim your weekends, and spend more time with friends and family?
- Reach the financial stability that would allow you to outsource your editing, hire an accountant, or pay down debt?
- Focus on your favorite shoots and say no to less-than-ideal clients that you’re not excited to work for?
Improve your artistry as a visual storyteller and add massive brand value to the clients you serve?
You’ve made it this far down the page.
Staying in your comfort zone is...well, comfortable. Stepping out and trying something new (like making changes to your business) is scary.
But what if instead of leaning away from that fear - you leaned into it? What if instead of running away from a challenge (or postponing it), you took a chance on yourself, explored your curiosities and surprised yourself with the results?
I have a feeling you will. And I would be honored to partner with you.
It won’t be easy. Nothing worth having ever is. But I know there is deep satisfaction, purpose, and joy waiting for you on the other side.
Wholeheartedly,
The fact that you made it to the bottom of the page tells me that you know how valuable Albums are and want to sell them. Having the right attitude is half the battle and you’ve got it! We’ll cover your pricing concerns and techniques that will make Albums more accessible to budget clients in Module 4.
Frequently Asked Questions
My transformational solution to sell Albums only requires 2.5 hours of your time per week for 5 weeks. It could take you months (or years) to learn how to add 20% to your invoices by selling Albums all on your own. If you’re not ready to commit to the 5 week timeline, no worries! The course is yours to keep and reference forever.
A huge, resounding yes. In the year I reached $30k in Album profit, $12k came from selling family Albums. In fact, family and lifestyle photographers have a unique advantage in that they can make repeat sales by selling milestone Albums!
100%. Everyone has pain points in their process and you can always learn from other professionals. (In 2019 alone, I spent $13k on my own education!) This course will bring new ideas and strategies to help you refresh your approach to Albums.
Enrollment for Sell Albums Like a Pro is closed.
Join the waitlist and register to learn more about future releases, free classes, and resources!
I totally get it. When I’m thinking about investing in my business, I want to talk with someone, too. Shoot me an email and I’m happy to answer any of your questions.
Still on the fence?